Burberry is an expensive brand of clothing. Though not the most common word, label ambassador is a top-level title that requires a certain level ofwealth to wear.
Label ambassador positions are typically hired by luxury brands as high-profile marketing faces. They promote their products and services to consumers through interviews, demonstrations, and other formal presentations.
This position requires a significant amount of sass and street style inspiration to pull off the brand look. Luckily, it is not hard to get started with just $20!
This article will discuss some of the reasons why Burberry is expensive and how you can buy affordable Burberry pieces without losing quality or authenticity.
Contents:
Branding
The first way that brand perception is built in businesses is through branding. Branding is the process of creating a set of feelings, images, and experiences that can be used to promote and sell products.
In their most basic form, brand images are a way for a company to create an emotional connection with their customers. If a customer sees a product they like they will more likely look forward to it and put it in their shopping cart.
With very little money being spent on brand building, very large companies can gain huge benefits. For example, when BMW decided to feature the new 5 Series Sedan on social media as #5, they used very few adverts to represent the number but definitely spent some!
This type of branding is called paid-for-starving-brand-building. Because it involves so much money being spent, large companies tend to use it as a way to gain more.
Location
Burberry is a global brand that has established itself as stylish and desirable. It is currently active in more than 50 countries around the world.
To be stylish and desirable in today’s world, you have to spend money! (That’s why I am writing this article, right?)
For example, its leather wallets are known for being thick and durable. Its leather jackets last for years before needing a new one. Or its handbags are known for being heavy but sturdy.
They also recently introduced cloud–effect resistant compounds into some of their products which are helpful against water damage.
Quality
A word about quality and price. Price is a very short term concept. We have had moments where a luxury item was overpriced, and other moments where it was underpriced.
Lengthy quality differences can create price gaps, even if the product is of high quality. This is why it is important to find a goodqualityberry in a good size at a good price.
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Fragrance
A fragrance is called a fragranceique if it contains an oil or alcohol that is used as a fragrance base. All parfums and scent à la cartes are very strong scents!
Burberry has two prominent perfumeiques: the classic Bay Rum smell and the new Regardeur leather scent. Both are very noticeable on the wearer.
The Bay Rum scent is very subtle, but you can definitely feel it on you. It is sweet and spicy at the same time, which I think makes it more interesting to wear.
The new leather smell is much more intense than Burberry’s previous leather smells, which was pretty strong by themselves.
Pricey packaging
The price of Burberry is partly down to the way it is made. You see, back in the day, Burberry was a very cheap label to purchase.
Nowadays, however, you need some quality to be present for it to cost money. This is down to three things: use of fossil fuels, manufacturing process and distribution channels.
Using coal and automated processes require spending money which in turn pays for distribution and manufacturing costs. As such, some argue that it is worth paying a higher price for quality than cheaper material.
However, this can come at a cost to you. The more expensive material is, the higher the quality has to be! Burdening yourself of expensive packaging and communication requires more budget, which may not be enough to keep quality high.
Burberry fragrance
Burberry is one of the most identifiable brands in fashion today. Its semi-sweet and wild smell makes you feel like you are going on a fun, fashionable date!
Burberry is known for its classic British scent. This brand has been popular for over a decade now, making it one of the first luxury brands to launch with an active line.
The launch was very successful and within a year, another version of the fragrance was released. This new version was called Cool Classics, which was an instant hit!
These two fragrances have become very popular over the years, and people still buy them even after being advertised for years.
Popularity
A brand is very popular if it is rare. A rare item is expensive. A popular item is expensive.
How expensive? Today, a $20USD handbag will cost you $30-$40 USD! This depends on where you look, but most recently it has been $40-$50 USD.
$20USD handbags are very hard to find, so when they do, they are extremely expensive. This reason is big for celebrities and high-end items. If you are lucky enough to own an item by the person or company you love, then it must be even more valuable because of the popularity of the item.
Brows are a common looking area that people get waxed on and off by brands.
Memes
A common thread in almost every review of Burberry clothing is a mention of the brand’s popular “meme”-inspired designs. These looks are typically simple, understated, and/or classic looking, but with some added detail or a new style element added into them.
Many have called them the secret to the brand’s success, as these looks are hard to find in other clothing brands. They are extremely popular social media and street fashion trends, making them very sought after products.
Of course, buying a piece that you will “re-wear forever” is a way to monetize it as well, since you will be spending more on it than just buying it once.