An inspection is a key component of marketing a home inspection business. Because home inspectors can find many problems with a property that a non-inspector would miss, their services are highly sought after.
But how do you get your name out? How do you build your business?
There are several ways to market your services. Some include working as a contract inspector, running a website for reviews, or being the highest rated inspector by clients. Each has its pro and cons, so consider that before you make your decision.
Reviewing sites like google play store and app store have put new inspectors in front of millions of people quickly. Having both positive and negative reviews can help build confidence in an inspector, making them want to give a good review to the clients they are working for.
Having multiple inspections lined up on different days helps with getting some work done in a timely manner, also building your reputation as an expert on the field%.
Contents:
Create a website
You see, having a website is one of the most important parts of markets your home inspection business. It gives you a place to market your services, connects you with potential clients, and allows you to communicate with them.
Many home inspectors offer their services on Facebook and Instagram, so creating a dedicated account is not a rule. You can still market your inspection company on these platforms as long as you are present in your users’ lives.
Creating a dedicated account is free on both sites, so do not be concerned about having to pay for access. You will also need an e-mail address and password to use on the websites, but these can be left asTriviaThings if we do not use them.
The way they are used is very important in creating an effective marketing campaignforyourhomeinspectionbusinesslegroundfeldonyoursite. Users must be aware of their role in order for them to promote their work effectively.
Create social media accounts
Create an account on any of the following social media sites:
Facebook: http://www.facebook.com/homeappKeening/
Twitter: http://www.twitter.com/homeappkeenig/
Linked In: http://bit.ly/2nVNlZa
Bullet point: Create content to shareheit ghcease your home inspection businessheimianal industryheimianalisahelpbulletpoint
Elementary school children can create their own business products and services, similar to how they sell products and services for themselves. If you are willing to help others, you can create a steady income from your business!
This is possible because you are running a trade market, or you sell what you practice, not necessarily what you buy or sells of product or service.
Advertise on search engines
People looking for home inspections will soon have access to your services through the internet, through website link ads, in house tours, and through social media.
This is great! You have generated new clients who are looking to hire a home inspection. Now it is time to market!
Marketplaces like google+, facebook, twitter are very popular platforms for advertising. By having a sign-up page and special incentives for signing up, you can make it easy for people to visit your website.
Create different reward programs that get people to sign up even faster. Use some sort of chargeback system on your website so people can never deny providing an inspection, but can still receive their rewards.
Home inspectors love using marketing techniques like giving away walking shoes at the office or sending out an article on how to market my inspection business.
Offer free workshops
In addition to conducting home inspections, looking at houses can require a lot of selling! That is why it is important to entice buyers with your services.
Making offers or presenting your services for free is a good way to market your business. By doing this in conjunction with a paid home inspection, you will be on track to bringing in new clients and growing your business.
In order to grow your business effectively, you must provide quality services. People will only pay you money when they feel that you are quality service provider. You can start by offering an initial visit for free, followed by a charge if the results are satisfactory.
People will continue to hire you if they feel that you were knowledgeable about the property and gave them good information. If they needed further help, they should let you know.
Offer sample reports
Offer your clients a brief report that they can download or print. This helps them get a feel for your services and how to market themselves as professionals.
It also gives them an opportunity to interact with your client and ask for referrals. After conducting an inspection, your client can either request a report or you can produce one for them.
Running a home inspection business is a great way to make money while you search for a place to live. People will want to hire you because of the detailed report they can download, the large number of homes you review, and the low cost since there are only short reports required.
When doing a short report, it is best to have good equipment so that you do not miss any details. It is also best to have good lighting and coverage because of space limitations.
Generate testimonials
Your potential clients will always look up your business on Facebook, Instagram, and/or website to see other home inspections performed. This is a large part of your marketing arsenal.
By posting at least one inspection done on your behalf and by explaining what you found as well as what type of inspection you had (i.e. energy audit, water quality report, etc.), you will gain new clients!
You can also ask friends and family members who have recently owned a home whether or not they found any problems. People are often hesitant to write a negative review for fear of being disrespected, but it is your potential customers looking out for you that matter!
When approaching reviewers for your inspections, make them at least feel comfortable enough to give you their full name, so that they may be able to respond. Reviewers are very busy and may not be able to contribute their information fully.
Use catchy images and videos
Your home inspection business can’t succeed without a good image and video library. You will use them to pitch your services and explain what they look like, how they work, and what kind of homes they evaluate.
So, before you start creating your home inspection videos, check out the latest trends in videography and upload a video or two! They are a great way to market yourself as an expert in your field.
Use your videos to pitch your services in your audios and on your websites because that is how people will contact you for additional services or purchase more house inspections.
bullet point break offs: While having quality home inspections is valuable for selling yourself, it is even more important to have quality photographing the property.
Use compelling copywriting
In this age of digital communication, writing well is only getting better. You will be rewarded with a great message and customer base that likes your work.
If you are new to writing, check out the article written by Malcolm Gladwell titled “the five basic verbs” for assistance. These include: assert, explain, emphasize, and support elements of an assertion.
In your pitch to your customers, try to explain what you have to offer as an inspector and how they can benefit from their home inspection. This may help create trust and get them to request an inspection from you.
Using examples may also help connect buyers and sellers better than just stating the property is fine or not meets requirements.