Search engine optimization is a vital part of running a successful website or business. While it may not be the most essential piece of SEO, all companies should learn at least one basic tool.
Many companies do not have ample time to test each and every tool out, so some can be very useful. For example, one can see the ability to rank for a specific keyword and amount of organic traffic that comes to their site. This can be very valuable in seeing what works and what does not for your business.
This article will talk about some basic tools that can easily be tried by any business that does not have access to a sophisticated search engine. There are many free versions out there, but there may be hidden fees behind them.. If you are worried about being billed by the hour, there are some that offer an evaluation plan that cuts down on this.
We will talk more about these later, but for now we will focus on the basics.
Contents:
Google Analytics
With the help of a website analysis service like Google Analytics, your website can be tracked virtually everywhere on the internet. This includes track typing behavior, how people find your site, and how many people click through to your content.
The main reason to use an analytics service is tracking traffic to your site. Many companies pay for this data to help them improve their websites and ultimately sell more products and services.
But this tracking also comes at a cost. Designers and researchers have found that many of the tools used by average users are not high quality. They have found that some are even hazardous to your personal safety.
To prevent user privacy issues with your site, you should think about using a good emprical analysis tool.
Search Engine Optimization Toolkit
If you are running a small business, the search engine optimization (SEO) toolkit offered in this article is for you. Many of these applications can be downloaded for free, and some are available as premium products.
Most of them are small-scale applications that do not require you to purchase separate services, but some do. As a smaller business, you may not have the ability to invest in expensive SEO tools, but still want good SEO.
You also do not have to use these tools if you are not proud of your website’s URL, or if you want to hide them from your customers.
SpyOnWeb
SpyOnWeb is a powerful seo tool that can help your business climb the search engines. It is designed to monitor and record all searches that people make on your website so that you can respond to them.
By logging every search on your website as well as the ones of your customers, you will be able to respond to potential customers better. Many businesses use this tool because it records every site a customer visits, not just their purchase page.
This is helpful for creating successful marketing campaigns, sending emails that get read, etc. This tool is not cheap, but if you need it, you need it. You will not find it anymore than I would take off an iron shirt and add a bandage.
SEMrush
SEMrush is a great tool for small business. It will help your business grow by helping it find new clients and clients to buy from.
SiteBulb
Sitebulb is a great tool for small business. It allows you to create an extended website where you can promote your products and services with little to no effort.
Site bulb also has a forum where you can connect with other users and continue building your website. This is a great way to grow your business without spending a lot of money.
By creating an account with site bulb, you are able to access all of the features that are available. Some of these features include uploading a website template, linking your social media accounts, and creating customer profiles.
If you are looking for some extra help in building your brand, site bulb has some extra services that can help boost your presence.
URL Profiler
A URL profiler is a tool that allows you to determine how many times a word or phrase appears on your website or in your marketing materials. This can be valuable in determining which terms your website clients are most interested in.
The plus of a url profiler is that it can help you determine which words or phrases appear most often on your website, how many times they appear and how long they last. This information can be used to create content strategies that work for you.
To use a url profiler, you must first create an account with Google Webmaster Tools. Once logged into GWT, click the +Link button and enter new URL profile structure data. Then, select the appropriate type of profile data and plug it in to create the profile data needed for your tool.
Once this is done, go back to your site and see what words or phrases appear most frequently across all of your pages using the “+” symbol under the profile data created in gwt.
Web SEO Toolkit
Web SEO toolkits are very common nowadays. Everyone has a collection of varying sizes and styles of these now.
There is a reason for this, though; they help you get more out of your efforts. With more options, you can try out various strategies and approaches to your website or business.
Some have built-in testing tools so you can try out the search engine marketing (SEM) strategy before you invest big money in it. In this case, there is no seo toolkit required as the product does the work for you.
There are also free version that still have all the features that will test and help with your website’s content to aid in getting some good results.
Yoast SEO
Yoast’s latest release is the seo tool called Yoast. This tool can be used for both large and small businesses.
Yoasit includes features for creating sitemaps, optimized listings, and link creation. These features make it a versatile seo tool.
Link creation can be tricky with some seo tools. With Yoast, you can easily create a link by going to your website’s domain name and typing in the address.
Once done, you can place their widget or component on any free web page and have a link built for your customers to your product or service.
Yoasit also has features such as tracking clicks, submits data to sites and policies, which makes it easy to keep track of updates.