The main theme of the commercial is love. How beautiful and meaningful love is. This is what gives life purpose and makes us feel happy.
So, the company asks this question: What does love look like? The answer is in the commercial: A loving gesture from a friend or family member.
Volvo knows that a great friend or family member can be any brand, so it puts together a crew of talented people to demonstrate how powerful love can be.
The crew includes people doing all sorts of different things: A person dancing, singing, acting, and writing about how powerful love is. They also include religious figures to show that God created everything to be loving.
Volvo asks its consumer this question: What does love look like? The answer is in the commercial: A loving gesture from a friend or family members.
Contents:
Love
The main theme of the Volvo commercial is love. How great it can make your life, what it means to love, and how beautiful love is.
The commercial begins with a young woman walking down a street in a big city. She is happy and excited about her new car and its features.
This woman is you, the consumer, seeing the car you love most and falling in love with it all over again.
The car represents your emotions toward it: how happy you are when you drive it, how worried you are if something happens to it, and how beautiful it is.
When the car breaks down, you get worried because you do not know what kind of service provider or dealership you will find that loves your car as much as you do.
You want to be able to feel like the new car break-in period is over quickly so you choose an older model that still has everything that matters on it.
Happiness
The central concept of the new Volvo cars is called Happy. This is a positive, eternal concept that represents how great life is and how happy you make others with your work and services.
In the commercial, Paul roamed around a neighborhood chatting with his neighbors. He was happy with his neighbors and what they did for the community. He felt fortunate to work in a great organization like Volvo.
The idea is that when you think of Volvo, you should think of Happy. This is why people should choose Volvos over other car brands. Their new cars are designed to make you happy!
The new Volvos have some features that make you feel very comfortable like their touchscreen controls are soft and cushy, they have fleece-like material on them to protect you from heat and cold, and they have temperature settings for climate control so you can set your environment where you feel safe.
Success
The rest of the campaign is about how hard it is to succeed. The man/woman in the commercial struggles to obtain a passport, get into an important event, or get a competitive job offer.
He/she has a hard time buying a good house and getting married and having children. This message is that while your life looks great right now, things can change at any time.
The person in the commercial seems happy and successful at first, but as time goes on he or she begins to worry about what the future will bring. The more successful they become, the more they worry about how they are going to live with themselves and what they will say and do now that they are famous.
They worry if people will recognize them or their work, and if they do, what kind of effect it will have on them. They also feel like they are always being judged by people’s standards, which may be difficult to live with when you are not famous anymore.
Heartbreak
The commercial begins with a man and woman walking down a street in a city. They are both in business attire and are talking on a cell phone.
The man is dressed well and is talking to the woman about shopping sprees they plan to get together at Christmas. They are discussing Christmas gifts and what holiday events they will be celebrating together.
The man seems happy and sounds happy when he says, “It feels good to shopped at Christmas, doesn’t it?”
When the commercial ends, the couple looks sad and something has happened. They have divorced! The person who shopped at Christmas was the couple’s wedding anniversary, so they decided to go shopping for a new wedding anniversary gift.
This commercial hit me hard because I was a young couple getting married soon.
Heartache
The new Volvo model that the commercial stars a man driving past his dead wife in a Volvo XC90. He is distraught when he can not see her car on the side of the road.
The husband passes her home and knows she was important to him, so he is saddened by her loss. He disciplines his son for being so irresponsible and doesn’t understand what it means to be sad.
sonata, the term for this new model, is how people refer to it. It means you can go anywhere without worrying about weather or transportation changes. It means you can travel without worrying about logistics or taking care of yourself. It makes traveling feel more comfortable and safe.
The sonyas are extremely lightweight and durable, which makes them ideal travel companions. They are also easy to transport around because they don’t have high peaks or thick padding.
Tears
The commercial has been a hit with viewers, and is one of the most talked about advertisements of the year.
It shows a man and his family celebrating their anniversary. When he goes to open a presents, he can’t help but drop one or two tears.
This makes him happy, so he continues opening gifts until they are all tears. Then he smiles, and that is when you know he really likes what you gave him!
The commercial is beautiful and poignant, making you think about how important gifts are to people. It does a great job of getting people to share it with friends and family so they can see how beautiful true love is.
Emotion
In the commercial, a young woman is crying and an older woman is laughing. She is experiencing emotion, which is the most important thing about life.
She feels happy and proud of what her family has accomplished. She enjoys watching her children grow up and she looks forward to their graduation next year.
She has a great family and friends, so she keeps herself busy with fun things like sports and friends. Her time spent thinking about future events makes her less happy now that she looks back on how she lived her time away.
She feels proud of what her children are doing, but also thinks it was time for them to move on to the next stage of life. This commercial shows how easy it is to take your time for granted.
Time is something that you cannot buy, so while you can celebrate today by thinking about past events, you must continue to move forward in order to have another day like this one.
Evolution
The Commercial that starts this article is a short clip from the next commercial that introduces the concept of Heas & Heas. This Business Model is called Evolution and it aims to revolutionize the way we pay for things.
Heas & Heas is a new way to buy things. It occurs when people go to an opened-case display and pick out merchandise they like and place an order with the store for something they order for $99 total with shipping.
It occurs when people go to an opened-case display and pick out merchandise they like and place an order with the store for something they order for $99 total with shipping.
The orders come in two types: direct orders from customers who want certain items without having to organize them first, or non-customers who want to support Heas & Heas but do not want to contribute money as it is offered without any guidelines.