Media training is a valuable skills development tool that can be accessed anytime for free. There are many media courses you can take in your own time, or you can schedule a group session with someone for a fee.
In both cases, the person who trains you comes with a setup and process for putting you back in the market place as a skilled media professional. It is completely unlimited how many times you want to come into the course and practice your skills on how to use the various media sources.
The most important part of this course is learning what tools and techniques work best for you. What techniques work best for me may not be best for someone else!
This article will talk about some different ways to cost-effective get started in your media training career.
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Factors that affect the cost of media training include:
When you need media training, you should consider whether a formal program is right for you. Many people find that using a free, easy-to-use media training program is enough to get them started, and that it ultimately cost less than a more comprehensive course!
Many people are surprised by how cheap formal media training programs are. Most can be done on your own, and most people who do it find it helpful.
On the other hand, some people are more advanced in their media skills may not want to take the time to learn how to do on their own. A full-felted course may be what you want!
Try looking through our website for free if you are not sure if media training is for you.
The length of the media training session(s)
There are several reasons for having media training sessions. You can have multiple media practitioners in your organization, offer the same media practitioners different media formats to use, or give them different contexts in which to provide the media.
The length of the session should be determined by this! – This is important to know as some media professionals are paid per hour, not per content. A short, low-value content session may cost less than a longer one that offers value!
Taking your time to provide quality content can pay off big time.
The number of sessions
There are several ways to build your media skills. You can do short courses, long term media training, or you can combine both in one course. All of these offer different levels of difficulty and take different amounts of time to achieve your goal.
Short-term courses can be very easy or even fun. You just learn a limited number of subjects and you are done. Long-term courses go a little bit more serious but can be very helpful too.
You may choose your path based on what you want to do with yourself but the best coursebuilders always get back into the workforce after having some skills built.
The main benefit of the long-term courses is that you learn how to work with others and get results.
The experience of the media trainer(s)
The media trainer(s) will discuss their experiences as media trainers and how they apply the skills they’ve learned to your situation. They will also give you tips on how to build your media skills!
Media training is not for everyone. It is very helpful in building confidence and/or experience in the field for those who need it. It is a value-add that can cost more than just money!
Some of the things that make media training valuable are Being able to Identify Key Story Points That Need To Be Mentioned In A Media Format (Radio, TV, Print), Being Able To Create A Media Package That Is Relevant, Being Able To Create A Successful Interview With A Commonly Asked Questions format (CPTV, Radio, TV), And Building An emotional connection with the person you are interviewing.
If photos or videos are taken of you during training
If photos or videos are taken during your training, you can request that they be sent to you as non-contact photos or videos. Non-contact photos or videos are typically taken with a camera that has a lens housing, but not a camera with a Digital Images Process (DIP) lens.
Non-contact photos or videos can help show what you look like while exercising, which is great. They can also help show how you appear in context to the exercise activity, such as in a group setting or on television and radio.
If requested, the exercise leader will often send non-contact pictures or videos within a day of training. It takes around three to five days for them to be received and put on file if requested.
You can also request video footage if it is taken during an exercise activity. This video can be sent within 24 hours of being requested if it is of the person during an exercise activity.
If you need makeup for interviews
If you are going to the interview looking like you just stepped out of a Max Visage comic, or if you are the subject of the interview and you look a little stressed out or nervous, then having some makeup can help reduce eye bags, conceal some freshening expressions, and even help make you look more polished.
Many people use liquid lipstick for these purposes to make a more elegant look without going for too much boldness. Liquid lipstick is also an easy way to add some volume to the lips which is nice!
The same goes for powdered sugar or graham crumbs covered in cosmetic glosses or flavors. You can make yourself look more put together and natural looking with these additions!
Remember that this is only cosmetic training so do not go too far with this.
If you need clothing for interviews
If you are going to be interviewed by a journalist, you should invest in some conservatively-cut clothing. A fashion consultant can help you find the right silhouettes and fabrics that look great on you, but the best fashion experts know what makes a person look their best on stage and in public.
Many of them will even loan you their tools during your training so you can make some calls and get some amazing advice. You will not walk away from this session with just the ability to look good, but also a better person inside and out.
The amount of time it takes to fully master the art of fashion is totally worth it, though. When you walk around people noticing how nice you look, then it is definitely worth it!
Having the right clothing does not just help with interviews either- everyone who goes into public events with me tells me how much better they feel after wearing these clothes for about an hour after class.
Cost depends on the company providing media training services
There are many companies that offer media training courses and packages. Each has different costs and arrangements and people with experience in the industry can tell you which ones are quality.
Most cost anywhere from $25 to $100, with the high end ones costing more due to more training content and/or additional services. Many cost only $25!
You cannot necessarily rely on someone with media training skills being affordable though, so make sure you consider any extra charges if you want anything done. If you need things done, make sure you can afford them!
Many people say a $100 investment will cost you nothing but good results. You will see more people converting, getting leads and doing business with them because of the media exposure they receive from this course.